APA (7th ed.) Citation

American Marketing Association., Stern, B. B., & Zinkhan, G. M. (1995). Enhancing knowledge development in marketing: 1995 AMA educators' proceedings. American Marketing Association.

Chicago Style (17th ed.) Citation

American Marketing Association., Barbara B. Stern, and George M. Zinkhan. Enhancing Knowledge Development in Marketing: 1995 AMA Educators' Proceedings. Chicago: American Marketing Association, 1995.

MLA (9th ed.) Citation

American Marketing Association., et al. Enhancing Knowledge Development in Marketing: 1995 AMA Educators' Proceedings. American Marketing Association, 1995.