Enhancing knowledge development in marketing : 1995 AMA educators' proceedings

Enhancing knowledge development in marketing 1995 AMA educators' proceedings

Bibliographic Details
Main Author: American Marketing Association.
Corporate Author: American Marketing Association. Summer Educators' Conference (-)
Other Authors: Stern, Barbara B. (-), Zinkhan, George M.
Format: Book
Language:Inglés
Published: Chicago : American Marketing Association 1995.
Subjects:
Marketing > congresos y asambleas.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004155129703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Physical Description:XXII, 571 p. : il. ; 28 cm
Bibliography:Bibliogr.
ISBN:9780877572565

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