APA (7th ed.) Citation

Martineau, P. (1957). Motivation in advertising: Motives that make people buy. McGraw-Hill.

Chicago Style (17th ed.) Citation

Martineau, Pierre. Motivation in Advertising: Motives That Make People Buy. New York [etc.]: McGraw-Hill, 1957.

MLA (9th ed.) Citation

Martineau, Pierre. Motivation in Advertising: Motives That Make People Buy. McGraw-Hill, 1957.

Warning: These citations may not always be 100% accurate.