Motivation in advertising motives that make people buy

Bibliographic Details
Main Author: Martineau, Pierre, 1905-1964 (-)
Format: Book
Language:Inglés
Published: New York [etc.] : McGraw-Hill 1957.
Series:McGraw-Hill Series in Advertising and Selling
Subjects:
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Description
Item Description:Indice
Physical Description:XI, 210 p. ; 24 cm
Bibliography:Bibliogr.: p. 203-206