Marketing y gestión de servicios la gestión de los momentos de la verdad y la competencia en los servicios
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Castellano |
| Published: |
Madrid :
Díaz de Santos
1994.
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004149609703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
Request an interlibrarian loan:
Email
| Item Description: | Indices Traducción de: Service management and marketing : managing the moments of truth in service competition |
|---|---|
| Physical Description: | XX, 291 p. ; 24 cm |
| Bibliography: | Bibliogr.: p. 271-283 |
| ISBN: | 9788479781460 |
