Understanding corporate image : implications for communication strategy

Understanding corporate image implications for communication strategy

Bibliographic Details
Main Author: Westberg, Steven James (-)
Format: Thesis
Language:Inglés
Published: Ann Arbor : University Microfilms International 1996.
Subjects:
Imagen de la empresa > tesis doctorales.
Comunicación en la empresa > tesis doctorales.
Relaciones públicas > tesis doctorales.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004149269703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Ejemp. impreso a ciclostil
Physical Description:X, 273 p. ; 21 cm
Bibliography:Bibliogr.: p. 260-273

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