Cita APA (7a ed.)

Allen, C. T., McQuarrie, E. F., & Barr, T. F. (1998). Implementing the marketing concept one employee at a time: Pinpointing beliefs about customer focus as a lever for organizational renewal. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Allen, Chris T., Edward F. McQuarrie, y Terri Feldman Barr. Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs About Customer Focus as a Lever for Organizational Renewal. Cambridge, Massachusetts: Marketing Science Institute, 1998.

Cita MLA (9a ed.)

Allen, Chris T., et al. Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs About Customer Focus as a Lever for Organizational Renewal. Marketing Science Institute, 1998.