Implementing the marketing concept one employee at a time pinpointing beliefs about customer focus as a lever for organizational renewal

Bibliographic Details
Main Author: Allen, Chris T. (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: McQuarrie, Edward F., Barr, Terri Feldman
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1998.
Series:Report (Marketing Science Institute) ; 98,125.
Subjects:
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Description
Item Description:En la port.: Working paper
Physical Description:29 p. ; 28 cm
Bibliography:Bibliogr.: p. 25-29