Using psychographics to identify the generic brand-phone grocery shopper

Bibliographic Details
Main Author: Hawes, Jon (-)
Other Authors: Kiser, G. E.
Format: Book
Language:Inglés
Published: [S.l.] : [s.n.] 1980.
Subjects:
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Description
Item Description:Separata de : Akron Business and Economic Review. Vol. 11 (1980)
Physical Description:h. 7-12 ; 30 cm
Bibliography:Bibliogr.