Cita APA (7a ed.)

Anderson, J. C., Kumar, N., & Narus, J. A. (2007). Value merchants: Demonstrating and documenting superior value in business markets. Harvard Business School.

Cita Chicago Style (17a ed.)

Anderson, James C., Nirmalya Kumar, y James A. Narus. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Boston, Massachusetts: Harvard Business School, 2007.

Cita MLA (9a ed.)

Anderson, James C., et al. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Harvard Business School, 2007.