Value merchants demonstrating and documenting superior value in business markets

Bibliographic Details
Main Author: Anderson, James C., 1953- (-)
Other Authors: Kumar, Nirmalya, Narus, James A.
Format: Book
Language:Inglés
Published: Boston, Massachusetts : Harvard Business School cop. 2007.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003724439703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:XIII, 219 p. : il. ; 25 cm
Bibliography:Bibliogr. : p. [191]-195. Índice
ISBN:9781422103357