Cita APA (7a ed.)

Chandy, R. K., Prabhu, J. C., & Antia, K. D. (2002). What will the future bring?: Dominance, technology expectations, and radical innovation. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Chandy, Rajesh K., Jaideep C. Prabhu, y Kersi D. Antia. What Will the Future Bring?: Dominance, Technology Expectations, and Radical Innovation. Cambridge, Massachusetts: Marketing Science Institute, 2002.

Cita MLA (9a ed.)

Chandy, Rajesh K., et al. What Will the Future Bring?: Dominance, Technology Expectations, and Radical Innovation. Marketing Science Institute, 2002.