APA (7th ed.) Citation

Chandy, R. K., Prabhu, J. C., & Antia, K. D. (2002). What will the future bring?: Dominance, technology expectations, and radical innovation. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Chandy, Rajesh K., Jaideep C. Prabhu, and Kersi D. Antia. What Will the Future Bring?: Dominance, Technology Expectations, and Radical Innovation. Cambridge, Massachusetts: Marketing Science Institute, 2002.

MLA (9th ed.) Citation

Chandy, Rajesh K., et al. What Will the Future Bring?: Dominance, Technology Expectations, and Radical Innovation. Marketing Science Institute, 2002.