What will the future bring? dominance, technology expectations, and radical innovation

Bibliographic Details
Main Author: Chandy, Rajesh K. (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Prabhu, Jaideep C., Antia, Kersi D.
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 2002.
Series:Report (Marketing Science Institute) ; 02,122.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003532509703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
Request an interlibrarian loan: Email
Description
Physical Description:52 p. ; 28 cm
Bibliography:Bibliogr.: p. 47-52