Grandes marcas, grandes dificultades lecciones aprendidas de los errores de otros

Bibliographic Details
Main Author: Trout, Jack (-)
Other Authors: Peralba Fortuny, Raúl de, Bonet Ferrer, José Luis
Format: Book
Language:Castellano
Published: Madrid [etc.] : McGraw-Hill 2002.
Series:Serie McGraw-Hill de Management
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003518449703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Traducción de: Big brands, big trouble
Physical Description:XIV, 182 p. ; 22 cm
ISBN:9788448136185