The primacy of the idea itself as a predictor of new product success

Bibliographic Details
Main Author: Goldenberg, Jacob (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Lehmann, Donald R., Mazursky, David
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1999.
Series:Report (Marketing Science Institute) ; 99,110.
Subjects:
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Description
Item Description:En la port.: Working Paper
Physical Description:30 p. ; 28 cm
Bibliography:Bibliogr.: p. 27-30