Marketing communications from fundamentals to strategies

Bibliographic Details
Main Author: Rothschild, Michael L. (-)
Format: Book
Language:Inglés
Published: Lexington (Massachusetts) [etc.] : D.C. Heath 1987.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003265529703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice.
Physical Description:xviii, 766, 11 p. : il. ; 27 cm
Bibliography:Bibliografía.
ISBN:9780669072105