Cita APA (7a ed.)

Brown, L., & McDonald, M. H. B. (1994). Competitive marketing strategy for Europe: Developing, maintaining and defending competitive advantage. MacMillan.

Cita Chicago Style (17a ed.)

Brown, Linden, y Malcolm H. B. McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. Basingstoke [etc.]: MacMillan, 1994.

Cita MLA (9a ed.)

Brown, Linden, y Malcolm H. B. McDonald. Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage. MacMillan, 1994.