APA (7th ed.) Citation

McDonald, M. H. B., Dunbar, I., & Marshall, C. S. (1995). Market segmentation: A step-by-step approach to creating profitable market segments (1st published.). MacMillan Business.

Chicago Style (17th ed.) Citation

McDonald, Malcolm H. B., Ian Dunbar, and Colin Sir Marshall. Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments. 1st published. Basingstoke [etc.]: MacMillan Business, 1995.

MLA (9th ed.) Citation

McDonald, Malcolm H. B., et al. Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments. 1st published. MacMillan Business, 1995.