Market segmentation a step-by-step approach to creating profitable market segments
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
Basingstoke [etc.] :
MacMillan Business
1995.
|
| Edition: | 1st published |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003111189703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indice |
|---|---|
| Physical Description: | XVII, 271 p. ; 23 cm |
| ISBN: | 9780333637227 9780333637234 |
