APA (7th ed.) Citation

Bonoma, T. V., & Clark, B. H. (1988). Marketing perfomance asessment. Harvard Business School.

Chicago Style (17th ed.) Citation

Bonoma, Thomas V., and Bruce H. Clark. Marketing Perfomance Asessment. Boston, Massachusetts: Harvard Business School, 1988.

MLA (9th ed.) Citation

Bonoma, Thomas V., and Bruce H. Clark. Marketing Perfomance Asessment. Harvard Business School, 1988.