Cita APA (7a ed.)

Bonoma, T. V., & Clark, B. H. (1988). Marketing perfomance asessment. Harvard Business School.

Cita Chicago Style (17a ed.)

Bonoma, Thomas V., y Bruce H. Clark. Marketing Perfomance Asessment. Boston, Massachusetts: Harvard Business School, 1988.

Cita MLA (9a ed.)

Bonoma, Thomas V., y Bruce H. Clark. Marketing Perfomance Asessment. Harvard Business School, 1988.