Publicidad, promoción y comunicación integral en marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Castellano |
| Published: |
México [etc.] :
Prentice Hall
2010.
|
| Edition: | 4a ed |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003064319703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Traducción de: Integrated advertising, promotion, and marketing communications, 4th ed. |
|---|---|
| Physical Description: | XVII, 454 p. : il. ; 28 cm |
| Bibliography: | Bibliogr. Índice |
| ISBN: | 9786074426304 |
