Cita APA (7a ed.)

Lovelock, C. H., & Wirtz, J. (2007). Services marketing: People, technology, strategy (6th ed.). Pearson-Prentice Hall.

Cita Chicago Style (17a ed.)

Lovelock, Christopher H., y Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2007.

Cita MLA (9a ed.)

Lovelock, Christopher H., y Jochen Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Pearson-Prentice Hall, 2007.