Marketing communications theory and applications

Bibliographic Details
Main Author: Rossiter, John R. (-)
Other Authors: Bellman, Steven
Format: Book
Language:Inglés
Published: Frenchs Forest : Pearson Education Australia 2005.
Subjects:
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Description
Item Description:Indices
Physical Description:XVIII, 500 p. : il. ; 26 cm
ISBN:9781741032697