Cita APA (7a ed.)

Grewal, D., Monroe, K. B., & Krishnan, R. (1996). The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Grewal, Dhruv, Kent B. Monroe, y Ramayya Krishnan. The Effects of Price-comparison Advertising on Buyers' Perceptions of Acquisition Value and Transaction Value. Cambridge, Massachusetts: Marketing Science Institute, 1996.

Cita MLA (9a ed.)

Grewal, Dhruv, et al. The Effects of Price-comparison Advertising on Buyers' Perceptions of Acquisition Value and Transaction Value. Marketing Science Institute, 1996.