The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
Cambridge, Massachusetts :
Marketing Science Institute
1996.
|
| Series: | Report (Marketing Science Institute) ;
96,103. |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002831429703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | En la port.: Working Paper |
|---|---|
| Physical Description: | 34 p. ; 28 cm |
| Bibliography: | Bibliogr.: p. 29-34 |
