APA (7th ed.) Citation

Day, G. S., & Wensley, R. (1983). Priorities for research in strategic marketing. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Day, George S., and Robin Wensley. Priorities for Research in Strategic Marketing. Cambridge, Massachusetts: Marketing Science Institute, 1983.

MLA (9th ed.) Citation

Day, George S., and Robin Wensley. Priorities for Research in Strategic Marketing. Marketing Science Institute, 1983.