Priorities for research in strategic marketing

Bibliographic Details
Main Author: Day, George S. (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Wensley, Robin, 1944-
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1983.
Series:Report (Marketing Science Institute) ; 83,103.
Subjects:
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Description
Item Description:En la cub.: Working Paper
Physical Description:24 p. ; 28 cm
Bibliography:Bibliogr.: p. 20-23