Cita APA (7a ed.)

Clancy, K. J., & Shulman, R. S. (1995). Marketing miths that are killing business: The cure for death wish marketing. McGraw-Hill.

Cita Chicago Style (17a ed.)

Clancy, Kevin J., y Robert S. Shulman. Marketing Miths That Are Killing Business: The Cure for Death Wish Marketing. New York [etc.]: McGraw-Hill, 1995.

Cita MLA (9a ed.)

Clancy, Kevin J., y Robert S. Shulman. Marketing Miths That Are Killing Business: The Cure for Death Wish Marketing. McGraw-Hill, 1995.