Marketing miths that are killing business the cure for death wish marketing

Bibliographic Details
Main Author: Clancy, Kevin J., 1942- (-)
Other Authors: Shulman, Robert S., 1951-2006
Format: Book
Language:Inglés
Published: New York [etc.] : McGraw-Hill 1995.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002824469703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Physical Description:xxxv, 308 p. : il. ; 24 cm
ISBN:9780070113619