Deception in advertising a conceptual approach

Bibliographic Details
Main Author: Gardner, David M. (-)
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1975.
Subjects:
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Description
Item Description:Fotocopia de: Journal of Marketing, v. 39 (1975)
Physical Description:p. 40-46 ; 27 cm
Bibliography:Bibliogr.