La nueva mercadotecnia

Bibliographic Details
Main Author: Brookes, Richard, 1945- (-)
Format: Book
Language:Castellano
Published: México [etc.] : McGraw-Hill 1990.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002794549703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Traducción de : The new marketing
Physical Description:X, 386 p. ; 21 cm
Bibliography:Bibliogr.: p. [355]-381
ISBN:9789684227033