Cita APA (7a ed.)

Marketing Science Institute, Mittelman, M., & Onyemah, V. (2002). Customer relationship management: Strategies and company-wide implementation. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Marketing Science Institute, Mauricio Mittelman, y Vincent Onyemah. Customer Relationship Management: Strategies and Company-wide Implementation. Cambridge, Massachusetts: Marketing Science Institute, 2002.

Cita MLA (9a ed.)

Marketing Science Institute, et al. Customer Relationship Management: Strategies and Company-wide Implementation. Marketing Science Institute, 2002.