Marketing Science Institute, Aksoy, L., & Elliot, K. M. (2001). Marketing, corporate social initiatives and the bottom line. Marketing Science Institute.
Cita Chicago Style (17a ed.)Marketing Science Institute, Lerzan Aksoy, y Kiersten M. Elliot. Marketing, Corporate Social Initiatives and the Bottom Line. Cambridge, Massachusetts: Marketing Science Institute, 2001.
Cita MLA (9a ed.)Marketing Science Institute, et al. Marketing, Corporate Social Initiatives and the Bottom Line. Marketing Science Institute, 2001.
Precaución: Estas citas no son 100% exactas.