Marketing, corporate social initiatives and the bottom line
| Corporate Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
Cambridge, Massachusetts :
Marketing Science Institute
2001.
|
| Series: | Report (Marketing Science Institute) ;
01,106. |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002730039703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | En la port.: Conference Summary, Working Paper Series Resumen de la Conferencia del Marketing Science Institute, celebrada del 14 al 16 de marzo de 2001, en la Universidad de North Carolina, Chapel Hill |
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| Physical Description: | 34 p. ; 28 cm |
