Allen, C., Kania, D., Yaeckel, B., & Locke, C. (2001). One-to-one Web marketing: Build a relationship marketing strategy one customer at a time (2nd ed.). John Wiley & Sons.
Cita Chicago Style (17a ed.)Allen, Cliff, Deborah Kania, Beth Yaeckel, y Christopher Locke. One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time. 2nd ed. New York [etc.]: John Wiley & Sons, 2001.
Cita MLA (9a ed.)Allen, Cliff, et al. One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time. 2nd ed. John Wiley & Sons, 2001.
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