One-to-one Web marketing : build a relationship marketing strategy one customer at a time

One-to-one Web marketing build a relationship marketing strategy one customer at a time

Bibliographic Details
Main Author: Allen, Cliff, 1948- (-)
Other Authors: Kania, Deborah, 1963-, Yaeckel, Beth, Locke, Christopher
Format: Book
Language:Inglés
Published: New York [etc.] : John Wiley & Sons 2001.
Edition:2nd ed
Subjects:
Marketing relacional.
Lealtad del consumidor.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002715249703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Primera ed. publicada bajo el tít. : Internet world guide to one-to-one Web marketing
Indice
Physical Description:XV, 351 p. : il. ; 24 cm. + 1 CD-ROM
ISBN:9780471404002

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