Value-added marketing marketing management for superior results

Bibliographic Details
Main Author: Nilson, Torsten H. (-)
Format: Book
Language:Inglés
Published: London [etc.] : McGraw-Hill 1992.
Series:McGraw-Hill Marketing for Professionals
Subjects:
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Description
Item Description:Indice
Physical Description:XIV, 189 p. ; 24 cm
ISBN:9780077076559