APA (7th ed.) Citation

Ramdas, K., & Sawhney, M. S. (1999). A crossfunctional approach to evaluating multiple line extensions for assembled products. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Ramdas, Kamalini, and Mohanbir S. Sawhney. A Crossfunctional Approach to Evaluating Multiple Line Extensions for Assembled Products. Cambridge, Massachusetts: Marketing Science Institute, 1999.

MLA (9th ed.) Citation

Ramdas, Kamalini, and Mohanbir S. Sawhney. A Crossfunctional Approach to Evaluating Multiple Line Extensions for Assembled Products. Marketing Science Institute, 1999.