A crossfunctional approach to evaluating multiple line extensions for assembled products

Bibliographic Details
Main Author: Ramdas, Kamalini (-)
Other Authors: Sawhney, Mohanbir S.
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1999.
Series:Report (Marketing Science Institute) ; 99,105.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002649179703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:En la port.: Working Paper
En la port.: Building Bridges through Partnerships
Physical Description:39 p. ; 28 cm
Bibliography:Bibliogr.: p. 35-39