APA (7th ed.) Citation

Deshpandé, R., & Farley, J. U. (1996). Understanding market orientation: A prospectively designed meta-analysis of three market orientation scales. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Deshpandé, Rohit, and John U. Farley. Understanding Market Orientation: A Prospectively Designed Meta-analysis of Three Market Orientation Scales. Cambridge, Massachusetts: Marketing Science Institute, 1996.

MLA (9th ed.) Citation

Deshpandé, Rohit, and John U. Farley. Understanding Market Orientation: A Prospectively Designed Meta-analysis of Three Market Orientation Scales. Marketing Science Institute, 1996.