Understanding market orientation a prospectively designed meta-analysis of three market orientation scales

Bibliographic Details
Main Author: Deshpandé, Rohit (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Farley, John U.
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1996.
Series:Report (Marketing Science Institute) ; 96,125.
Subjects:
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Description
Item Description:En la port.: Working paper
Physical Description:22 p. ; 28 cm
Bibliography:Bibliogr.: p. 21-22