Cita APA (7a ed.)

Burnett, J., & Moriarty, S. E. (1998). Introduction to marketing communication: An integrated approach. Prentice-Hall.

Cita Chicago Style (17a ed.)

Burnett, John, y Sandra E. Moriarty. Introduction to Marketing Communication: An Integrated Approach. Upper Saddle River, New Jersey: Prentice-Hall, 1998.

Cita MLA (9a ed.)

Burnett, John, y Sandra E. Moriarty. Introduction to Marketing Communication: An Integrated Approach. Prentice-Hall, 1998.