Burnett, J., & Moriarty, S. E. (1998). Introduction to marketing communication: An integrated approach. Prentice-Hall.
Chicago Style (17th ed.) CitationBurnett, John, and Sandra E. Moriarty. Introduction to Marketing Communication: An Integrated Approach. Upper Saddle River, New Jersey: Prentice-Hall, 1998.
MLA (9th ed.) CitationBurnett, John, and Sandra E. Moriarty. Introduction to Marketing Communication: An Integrated Approach. Prentice-Hall, 1998.
Warning: These citations may not always be 100% accurate.