Introduction to marketing communication an integrated approach

Bibliographic Details
Main Author: Burnett, John, 1944- (-)
Other Authors: Moriarty, Sandra E. (Sandra Ernst)
Format: Book
Language:Inglés
Published: Upper Saddle River, New Jersey : Prentice-Hall 1998.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002603009703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indices
Physical Description:659, [96] p. ; 27 cm
Bibliography:Bibliogr.
ISBN:9780132690850