La guerra del marketing

Bibliographic Details
Main Author: Ries, Al (-)
Other Authors: Trout, Jack, Salvador Díaz, Alfredo
Format: Book
Language:Castellano
Published: México [etc.] : McGraw-Hill 2006.
Edition:Ed. conmemorativa vigésimo aniversario
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002199589703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Traducción de: Marketing warfare
Physical Description:VIII, 224 p. : il. ; 23 cm
ISBN:9780071460828