Cita APA (7a ed.)

Srivastava, R. K., & Shocker, A. D. (1991). Brand equity: A perspective on its meaning and measurement. [s.n.].

Cita Chicago Style (17a ed.)

Srivastava, Rajendra K., y Allan D. Shocker. Brand Equity: A Perspective on Its Meaning and Measurement. [S.l.]: [s.n.], 1991.

Cita MLA (9a ed.)

Srivastava, Rajendra K., y Allan D. Shocker. Brand Equity: A Perspective on Its Meaning and Measurement. [s.n.], 1991.