Cita APA (7a ed.)

Yi, Y., & Jeon, H. (2003). Effects of loyalty programs on value perception, program loyalty, and brand loyalty. [s.n.].

Cita Chicago Style (17a ed.)

Yi, Youjae, y Hoseong Jeon. Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty. [S.l.]: [s.n.], 2003.

Cita MLA (9a ed.)

Yi, Youjae, y Hoseong Jeon. Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty. [s.n.], 2003.