Effects of loyalty programs on value perception, program loyalty, and brand loyalty
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| Other Authors: | |
| Format: | Book |
| Language: | Indeterminado |
| Published: |
[S.l.] :
[s.n.]
2003.
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| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002181209703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Fotocopia de: Journal of the Acadmey of Marketing Science. Vol. 31, N̐ư̐ư3 (2003) |
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| Physical Description: | p. 229-240 ; 29 cm |
| Bibliography: | Bibliogr.: p. 239-240 |
