Handbook of marketing scales multi-item measures for marketing and consumer behavior research
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Thousand Oaks, California [etc.] :
Sage
1998.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002082789703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | "Published in cooperation with the Association for Consumer Research." |
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| Physical Description: | 537 p. ; 29 cm |
| Bibliography: | Bibliogr. |
| ISBN: | 9780761910008 |
