Cita APA (7a ed.)

Johnson, M. S. (1996). Positive-negative response effects in consumers' evaluations of retail stores: Ambivalence, asymmetry, acquiescence and double halos. University Microfilms International.

Cita Chicago Style (17a ed.)

Johnson, Mark Steven. Positive-negative Response Effects in Consumers' Evaluations of Retail Stores: Ambivalence, Asymmetry, Acquiescence and Double Halos. Ann Arbor: University Microfilms International, 1996.

Cita MLA (9a ed.)

Johnson, Mark Steven. Positive-negative Response Effects in Consumers' Evaluations of Retail Stores: Ambivalence, Asymmetry, Acquiescence and Double Halos. University Microfilms International, 1996.